Information We Collect

We collect information that you voluntarily provide to us when you fill out forms on our website, request quotes or estimates, subscribe to newsletters, or opt in to receive text messages and marketing communications.

This information may include:
Contact Information: First and last name, email address, phone number, and physical mailing/service address.
Service Details: Information related to your property or specific service requests (e.g., pressure washing, irrigation, lawn maintenance, lakefront clearing).
Communication Preferences: Your choices regarding receiving marketing emails, updates, and text messages from us.

How We Use Your Information

We use the information we collect to:
- Provide, operate, and maintain our services.
- Respond to inquiries, process estimate requests, and schedule appointments.
- Send transactional communications, such as service confirmations, schedule updates, invoices, and billing statements.
- Send promotional emails and text messages regarding special offers, seasonal service updates, and news (only if you have opted in).
- Improve our website design, customer service, and overall user experience.

Mobile & SMS Communications

When you opt in to receive text messages (SMS) from Back Forty, the following terms apply:
- Consent: By providing your mobile phone number and opting in, you consent to receive recurring automated or non-automated promotional and informational text messages from Back Forty. Consent is not a condition of purchasing any goods or services.
- Opt-Out / Unsubscribe: You may opt out of receiving text messages at any time by replying STOP to any message you receive from us. After sending STOP, you will receive one final message confirming your unsubscription.
- Message & Data Rates: Standard message and data rates may apply depending on your mobile carrier and plan.
- Privacy of Mobile Data: No mobile information will be shared with third parties/affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Email Marketing & Communications
If you sign up for our email list, we may send you occasional marketing or promotional updates. You can unsubscribe from these emails at any time by clicking the "Unsubscribe" link at the bottom of any email we send, or by contacting us directly.

Sharing & Disclosure of Information

We do not sell, trade, rent, or lease your personal information to third parties. We may share your information only under the following limited circumstances:
Service Providers: We may share necessary details with trusted software vendors who help us operate our website, send emails, or process scheduling/invoices (e.g., website hosting, CRM, or messaging platforms), solely for performing services on our behalf.
Legal Requirements: We may disclose your information if required to do so by law, court order, or governmental regulation.

Data Security

We implement reasonable technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no data transmission over the internet or wireless network can be guaranteed 100% secure.

Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated "Effective Date." We encourage you to review this policy periodically.


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